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China's most popular messaging app combining social media, payments, and mini-programs

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1.2B+ monthly active users

Key Features

  • Instant messaging
  • WeChat Pay
  • Mini Programs ecosystem
  • Moments social feed
  • Official Accounts platform

Demographics

Age Groups

  • 18-35: 45%
  • 36-50: 35%
  • Others: 20%

Gender Distribution

Female: 55%, Male: 45%

Top Cities

BeijingShanghaiGuangzhouShenzhen

Content Types

Text messages

Voice messages

Mini Programs

Official content

Social moments