RED

小红书

Lifestyle-focused social platform combining reviews, blogs and e-commerce

200M+ monthly active users

Key Features

Photo and video sharing
Detailed product reviews
Location-based content
Social commerce integration
Influencer marketplace

Demographics

Age Groups

18-24: 40%
25-35: 45%
Others: 15%

Gender Distribution

Female: 70%, Male: 30%

Top Cities

ShanghaiBeijingHangzhou

Content Types

Photo journals

Product reviews

Travel guides

Lifestyle tips